The Top 3 Reasons Starting a Business Sucks and What to Do About It!

Are thinking about starting your own business but aren’t quite sure where to start?

Have you started your own company but you are struggling to make money in your business?

Perhaps you never dreamed that starting your own business was going to be so hard!

You may even be questioning if perhaps you are out of your mind for even considering creating your own company. And, you just may be!

But. . . 

-          You are passionate about your business.

-          You truly want to make a difference and make money.

-          You begin to think that surely, there is a way to make it work?!

The good news is, there is! So let’s examine the top 3 reasons why starting your own business sucks and the actions you can take to create a successful company.

Reason #1       Over 80% of businesses fail within the first 2 years.

We have all heard the scary statistics of how many new businesses fail within the first 2-5 years. What you never hear is the real reason that these businesses fail. Contrary to popular belief, it is not due to lack of capital. The real reason is from not having a plan.

Starshine’s Advise:      Many new business owners are intimidated by the thought of having to create a well thought out business plan. At Starshine Associates, we believe all you really need to start is to have a big picture overview. Because in our experience, once a business plan is written, it goes into a file never to be looked at again. Your business will be constantly changing, so create your business blueprint and modify as circumstances dictate. Your blueprint can be as simple as answering these 6 questions:

How can I make money?

How will I manage my money?

What am I creating and why?

How am I going to keep myself motivated?

Who do I want to reach?

How am I going to reach them?

Reason #2       Starting Your Own Business Can be Overwhelming and Confusing

The good news? There is sooooo much information available about how to start your own business. The bad news?  There is sooooo much information available about how to start your own business. Seriously, if you are like us, you can get bogged down weighing all the options and choices and never do a darn thing. So, what to do first?

Starshine’s Advise:      At Starshine Associates, we believe in the Power of Three. That to be truly successful you need to narrow your focus to 3 main things. And, the three main things in business? Money, Mindset and Marketing. Relook at the questions we asked in Reason #1, and you will find that your answers will keep you focused on your overall goal. When you have a clear picture of what you are creating and why, then you will find that you have created your business foundation. Then your decision making process will be easier and your business success will come faster.

Reason #3       Out of the businesses that do make it, 94% worked with a coach/mentor.

Starshine’s Advise:      Being a small business owner, especially if you are a solopreneur, can be lonely and  scary! No one likes to go it alone. It is important to have a support system in place of people who believe in you. And, unfortunately, in our experience our friends and family were not always the best support system; especially when we wanted to do something that they have never done. So our best advice? Find the right coach or mentor for YOU – even if you have to pay them!!

 At Starshine Associates we work with clients that are striving towards amazing results!! We provide the systems, training, advice and resources to get your business up and running. We have the knowledge and experience to help you create a business that makes a difference and makes money. If you would like to learn more, schedule your FREE Consult with us today! We want to be your business advocates.

Wishing you great success in your business and happiness in your life!

Susan F. Moody and Leeanne Gardner